Lami Fiori Brera
Lami Fiori is a long-standing institution, a witness to the history of the city of Milan. Franca and Nicola embark on their professional adventure by taking over a shop with an ancient tradition, established in 1929, when the canals still flowed through the streets of Milan and the roads were called “alzaie.”
BOUQUET
A bouquet is not just a gathering of flowers, but a gesture taking shape. It holds silent emotions, spoken without words yet felt at once.
Every petal is a fragment of intention, a balance between care and instinct. It is the most delicate way to say something that would otherwise remain invisible.
ROSE
Roses don’t ask for attention: they command it, effortlessly. They are the symbol of all that is intense, beautiful, and inevitably fragile.
Between thorns and velvet, they tell the paradox of our truest emotions. Every rose is a statement that needs no explanation.
ORCHIDEE
The orchid doesn’t seduce the way the rose does: it lets itself be discovered slowly. It speaks not of immediate passion, but of a subtle, deliberate allure.
It is less instinct and more anticipation, less impact and more depth. Where the rose declares, the orchid suggests.
I want my customers, upon entering the store, to feel welcomed in an oasis of good living in harmony with nature.
Franca and Nicola set out on their professional adventure by taking over a shop with an ancient tradition, established in 1929, when the naviglio still flowed through the streets of Milan and the roads were called “alzaie”.
During its almost one hundred years of existence, the “Ditta Sala,” whose name is still displayed on the old iron shutter of the store, has constantly renewed itself: from a small business at the back of a courtyard in Brera, via Pontaccio, to become a reference florist for Milanese people during the economic boom, through the handover to Massimo Leidi, who moved the company’s headquarters to Piazza San Marco 8.
Fake Flowers
Faux flowers: beauty that never fades. They stay the same over time, like a memory that refuses to vanish.
Fake Plants
Artificial plants bring order and harmony, with no need for care or attention.
Location
With the fragrance of flowers and a view of Brera, Lami Fiori offers an eclectic store with ample spaces for organizing events in a location that is a reference point for important international events.
A protagonist during the Fuorisalone of Design Week, the Fashion Week runway shows, and every glamorous moment of the year, the store makes its spacious indoor areas and the important outdoor space available to companies for organizing events, welcoming guests, and presenting their own products.
The shop windows overlooking Piazza San Marco allow its enhancement, and our expertise is at your disposal for classic or unusual setups capable of eliciting new sensations to tickle sight and smell.